Red Deer logo design
& brand design
Get more than a logo, get a foundation.
Logo design is just the start. I’ll clarify your message into a cohesive brand system —easily understood & designed to grow with you.
I build brand systems that add structure around a logo — so the identity doesn’t fragment as you use it.
“Everything is brand. I say brand everything.”
Brian Olstad, CDP
Visual Designer
A few brands I’ve helped refine:
So what’s a brand system?
It’s the difference between having a logo and having assets to build a business with.
Your logo goes on a truck, a jersey, a sign that has to read from the highway. Each one is a decision — which version, what colour, how big. Made separately under deadline, those decisions drift, and five years later your business looks like five different businesses.
A brand system makes them once and writes them down. That’s what’s in the case study below — the rules that keep Chomp recognizable on a menu, a truck, or a two-inch sticker.
Here’s what I’ll build:
- Brand positioning & messaging — what you stand for and how you say it
- Logo design & sub-brand structure
- Visual identity — colour, type and imagery
- Brand guidelines, written down and handed over
- Rollout support wherever your brand shows up
- Supporting assets — print, digital, signage and vehicles
Designed to outlast the trend
A brand you have to redo every three years isn’t a brand, it’s a subscription.
I build systems that hold up — so you’re not redesigning, rethinking, or patching things together every time something new comes up. The foundation works now and keeps working as you grow.
- Structure that scales as the business does
- Cohesive visuals that stay consistent everywhere people find you
- Fewer decisions to make, and fewer arguments about them
No trend-chasing. No unnecessary complexity. Just clarity that lasts.
I prioritize direction before design
Identify
We start with a conversation — your business, your goals, and where the current brand isn’t pulling its weight.
Clarify
We work out what you stand for, who you’re for, and what actually makes you different. This is the part most logo projects skip, and it’s the reason most logos don’t hold up.
Systemize
I design the mark, then build the system around it — colour, type, sub-brands, the rules, and the documentation that keeps it all straight.
Activate
Rollout. Signage, vehicles, print, web, social — and ongoing support when you need the next thing.
Brand Spotlight
Taco Monster
Taco Monster was a Central Alberta food truck and restaurant built around a character: Chomp, who works as logo, mascot and spokesperson all at once.
The problem.
A static logo wasn’t going to cut it. The brand needed something flexible enough to carry marketing, social content and fast-moving promotions in a crowded food market — and to stay recognisable doing it.
What I did.
I designed Chomp as a scalable brand character that functions as the logo, the mascot and the voice. Then I built an illustration system around him — multiple poses and expressions — so the brand could expand across menus, signage and digital content without starting over each time.
The result.
A brand people recognise on sight, with a system flexible enough to keep producing new content years later.
Every brand has a story
Here are some favourites.
Who I work with
Businesses and organizations across Central Alberta and beyond that need their brand to hold together — and to keep holding together as they grow.
- Small to mid-sized businesses ready for a cohesive identity
- Trades and service companies that need practical, consistent branding
- Tourism and outdoor brands where the visuals have to do the selling
- Municipal and community organizations that need structure and clarity everywhere they show up
- Energy and industrial companies with complex offerings that need simplifying
I regularly work with clients in Calgary and Edmonton too.
Some Questions I knew You’d Ask:
Do I need a logo or a full brand system?
A logo is the starting point. A system is what keeps everything aligned as you grow. Plenty of people start with the logo and add the rest later — that’s fine, as long as the logo is built to be extended. Part of my job on the first call is telling you which one you actually need, including when the answer is “just the logo.”
Can you work with an existing logo?
Usually, yes — I’ll build the system around what you’ve got. Sometimes the honest answer is that the logo is the problem and you’d be building on sand. I’ll tell you which, and why, before you spend anything.
How long does it take?
Most branding projects run 6–8 weeks. Bigger systems get phased so you can start using the work before everything’s finished, rather than waiting months for one big delivery.
What do I actually get at the end?
Every logo file format you’ll need — print, web, embroidery, signage — plus your colour specifications, type, and a guidelines document that says how it all goes together. It’s yours. If you hire someone else in five years, they get everything they need without calling me.
Let’s get started!
If you’re thinking about a new logo or brand — or wondering what’s not working with the one you’ve got — let’s talk.