Red Deer Pickleball Club Brand

I rebranded the Red Deer Pickleball Club to better reflect the energy and community at the heart of the sport.

Problem:

The existing brand was outdated and difficult to reproduce. It relied on a simple monogram and deer icon, but didn’t capture the social, welcoming spirit that defines the club.

My solution:

I shifted the focus to what makes the club special—the social connection. The concept centers on the post-game paddle tap, building a dynamic and flexible identity around that moment.

The colour system draws from the environment and the game itself: court and sky blues, competitive red, ball yellow, and a friendly teal, with green used sparingly as a nod to outdoor courts.

The site includes:

•  Logo variations and flexible colour formats
• A detailed brand guide defining usage and consistency
• Mockups for merch, signage, and future applications

I also supported hosting setup and repair for their self-hosted environment, and tightened their existing logo while preparing a clean file kit for signage and print. (It may be one of the most elegant brand guides I’ve created.)

Result:

The new brand is bright, social, and dynamic—focused on friends, community, and the energy that keeps players coming back.