Website design & branding for Alberta’s tourism & outdoor businesses
Inspired by fresh air, just like you
I design logos, graphics and fast websites for the people who make a living outside — guiding, tourism, recreation and everything around them.
From adventure companies to destination marketing organizations, Redpoint creates websites & brand systems that help visitors feel connected, informed, & ready to engage.
You need to be ready before the season, not during it.
I’ve been in the mountains for thirty years, so I know your calendar isn’t the same as everybody else’s. Bookings open long before the snow flies, and a website that lands mid-season has already missed the year.
So we work backwards from your season. I’ll tell you what’s realistic before you commit to anything, and if the timeline doesn’t work, I’ll say so rather than take the deposit and hope.
You need a partner for the long haul.
Trends move, software updates, and content goes stale. Nobody wants to see your headshot from 1996 — but they’ll happily book off last year’s pricing, and you’ll wear the difference.
I offer after-care on an ongoing or as-needed basis: SEO, maintenance, copywriting, media support. Same idea as everything else here — you’ll know who to call, and you won’t wait for an answer.
What I build for outdoor clients
… when I’m not outside:
- Websites — from scratch, or a rebuild of what you’ve got
- Booking widget and reservation system integration
- Logo design
- Full brand identity systems
- Signage, vehicle graphics, rack cards and flat sheets
- Social media and Google Ad assets
- Trade show displays — banner stands, pop-ups and custom builds
- Trade show hardware production
- Print supply
- Photography, large shoots or small (in partnership)
- Video planning and production (in partnership)
Every tourism brand has a story
Here are some favourites
Let’s get started!
I’d love to hear about your operation and where you want to take it.
Some Questions I knew You’d Ask:
Can you work with my booking software?
Usually, yes. Most reservation platforms give you an embeddable widget or an API, and I’ve integrated a number of them. Tell me what you’re running and I’ll tell you straight whether it’ll behave — before you’re committed to anything.
When should we start if we want to be ready for next season?
Work backwards. A new website takes 4–12 weeks depending on scope, and branding runs 4–8 weeks before that. If you want to be live and indexed before bookings open, starting three to six months ahead is comfortable. Tighter than that is sometimes doable — I’ll tell you honestly whether it is.
We don't have good photos. Is that a problem?
It’s the most common one. Great outdoor photography is what sells the experience, and phone shots from three seasons ago won’t do it. I can plan a shoot with you, bring in a photographer, or design around what you have until you’re ready. What I won’t do is build you a beautiful site and leave you to fill it with whatever’s on your camera roll.
What does a website cost?
Most of my website projects land between $3,500 and $15,000. Where yours sits depends on how many pages you need, whether you’re taking bookings or payments through the site, and whether the brand already exists or we’re building it. Larger or more complex builds go higher. After a quick call you’ll have a clear range.
Do I need a new brand, or just a website?
Sometimes just a website. But a site can only be as clear as the brand behind it, and if your logo came off a template site or your signage, truck and website don’t look related, that’s usually where the real problem is. I’ll tell you which one you’re dealing with — including when the answer is “your brand is fine, leave it alone.”
Where do you work?
Red Deer and across Central Alberta, plus Calgary, Edmonton, Nordegg, the Bow Valley, and clients throughout Western Canada. Not everyone can meet in person, so remote meetings get the same attention an in-person one would.