A little about
Redpoint Creative
Visualizing your
story is what I do
I’m Brian Olstad. I’ve been helping people clarify their message and bring it to life through design since 1998.
In 2026 I’m celebrating twenty years in business in Red Deer. If all those designs could talk — oh, the stories they’d tell. Come celebrate with me.
Meet Brian …
Owner & designer at Redpoint
Certified Graphic Designer – CDP
I’m a creator at heart, and what I care about is design that does something useful, not design that exists to be trendy. I notice the connections other people miss — the thread running through a business that nobody’s said out loud yet — and that’s usually where my best work starts.
I came to this from fine art, and I’ve spent 25 years in graphic design and running my own business. That mix is why I’d rather work as a partner than a vendor: it means I ask about your business before I ask about your logo. Every story matters, and I’m grateful to help tell them.
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Your Story …
Heard
I listen closely to your story and to what actually drives your business. Then I turn that into a visual identity your audience recognizes. The story is already there — I’m here to bring it out.
Your Story …
Understood
Good design isn’t decoration, it’s communication. Your brand should say what you’re about before you have to explain it. I bridge the gap between your goals and the visuals that carry them, so every choice on the page is doing a job.
Your Story …
Expressed
Graphic & web design — cohesive, engaging visuals
Brand design — logo design, identity standards, and more
Custom illustration — mascots, activity books, and creative projects
Interpretive exhibits — storytelling through design
Award winning design
- 2015 “Best Animation” Marketing Association for Credit Unions Mobile Banking Campaign, Mountain View Credit Union
- 2013 Merit Award (International Downtown Achievement Awards) Rosie Red Character Development
- 2010 Platinum Marcom The City Of Red Deer Inside Out Newsletter
- 2010 Platinum Marcom The City Of Red Deer RISE Poster
- 2010 Platinum Marcom The City Of Red Deer Strategic Plan
- 2007 Gold Paragon Red Deer College Summer Series of the Arts catalogue
- 2007 Silver Paragon Red Deer College Sumerscapes Brochure
- 2007 Bronze Paragon Red Deer College Welcome Back Alumni Logo
Just like that…
I translate brand stories into graphic design that works.
What they say about Redpoint:
“My clients’ dedication and hard work motivates me to do everything I can to help them succeed. Being able to be part of their success is why I’m so passionate about serving them. When they do well, I do well.”
Redpoint Creative
20 years from 2006-2006
I started Redpoint in Red Deer in 2005 and opened the doors in January 2006, originally as Redpoint Design. Early on the work was mostly municipal government, oil and gas, and education. Over the years the team grew and shrank and grew again, and I moved between offices around downtown Red Deer more times than I can count. Some of those stories are in the Designer’s Notebook blog.
In 2018 I relaunched as Redpoint Creative. Today I work with Alberta businesses that are trying to move the needle for their customers.
What is a Redpoint?
A redpoint is a climbing term for finishing a route cleanly, without a fall. It’s reaching something that used to be out of reach.
The name brings together the three things I care about — design, climbing, and illustration. In design, a redpoint is an idea carried all the way through. When a project reaches its full potential, that’s not just a success. That’s Redpoint Creative.
Let’s get started!
I’d like to hear about your company and where you want to take it.
A little more about us and where we work:
When did you open?
In 2005 I took a leap and started my own business. The timing was insane — I’d just bought a house and had a baby on the way. Somehow it worked. Twenty years later it’s still the best decision I’ve made, and it taught me most of what I know about myself and about running a business.
Where are you located?
I work from a home office in Red Deer. I had a space downtown for years and I still miss the old office in the Scott Block, but working this way keeps my overhead down and my pricing reasonable. I’m still here in Red Deer when you’d rather meet face to face.
What design services do you provide?
Graphic design, website design, brand and logo design, domain and hosting, illustration, print supply, and ongoing design support.
Where do you provide service?
We provide services to clients located in Red Deer and its surrounding areas, such as Calgary, Edmonton, Nordegg, the Bow Valley, and to clients all over Western Canada.
We are dedicated to providing our clients with quality services no matter where they are located. We understand that not everyone can meet face to face, so we make sure to accommodate them with remote meetings. This allows us to reach more people and give them the same level of service that they would receive if they were face to face.
Have you ever gone a day without coffee?
Coffee is jet fuel for creativity. I vaguely remember a time before I drank it, but honestly, it was too long ago to recall. Frothy or plain — just keep it coming.
Whats the longest day you’ve worked?
About 20 hours, and I wouldn’t recommend it. You sit for a living in this business, and sitting is as hard on you long-term as most things people worry about more. Take care of the body doing the work.