Graphic design &
Illustration in Red Deer

More than decoration,
 it’s communication

I turn ideas into graphics, and visuals that
clearly express what you do and why it matters.

I’ve spent decades seeing what works & avoiding wasted effort. That experience guides my design—from brochures & publications, to signage & illustration—so your audience clearly understands your story.

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Jessica Holmes profile picture
Jessica Holmes
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I would give Redpoint Creative 10 stars if I could. Brian met our very dynamic and complex build needs head on and absolutely knocked it out of the park. We talked frequenlty during the process and every time I was left feeling like I was heard, reassured that he understood what I was looking for and also that he knew what parts he could use his own creative license to create without adding more to my plate. Brian is EXCEPTIONAL at what he does and I recommend him every chance I get!
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Dwayne Holland
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Brian is one of a kind! A creative that always brings his best ideas and business savvy. He's always putting his clients first while ensuring that his creativity is impactful for their audience.
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Aaron Sheppard
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Cannot recommend Redpoint enough! Brian has been a visionary creative juggernaut for years within Central Alberta. He has helped our company (Career Assistance Network) on multiple projects and supported countless partners we have referred. His vision is unmatched, and his creativity and ability to view projects from his clients' perspectives are uncanny. It's never been easier to picture a project, engage with a designer, and produce quality work than working with Redpoint. He has worked on major projects (Canadian Winter Games, City of Red Deer Campaigns) and is still able to support all kinds of clients, regardless of size and scope. If you have a project and want the best creative mind in the area, do it yourself a favour and call Redpoint.
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Ken B profile picture
Ken B
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The professional and personal projects with Brian that have turned out beyond expectation. Thank you.
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Nicki Julien profile picture
Nicki Julien
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Pursuit Physio has benefited from Redpoint Creative services for over 15years. Brian always pays close attention to detail and answers all of our questions/requests in a timely and efficient manner. We are so glad to use a high quality locally owned and operated company for our business needs.
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Brad Maxwell profile picture
Brad Maxwell
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Brian is an absolute delight to work with. Excellent attention to detail, reasonable prices and above all very reliable. Product always of the highest quality. Would order from Redpoint again!
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Tim Taylor profile picture
Tim Taylor
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Redpoint Creative has been a one stop shop to launch our adventure tourism venture. Brian and his team have well rounded capacity to serve all your needs. They specialize in website development, brand story formation, SEO improvement, and automated booking services.
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Nick Schultz profile picture
Nick Schultz
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I highly suggest working with Redpoint Creative to assist in both logo design, but also for all the related services that they offer. I had hired Redpoint Creative to help our sport club perform aa full rebrand. Brian had suggested many things from colour pairings, to historical knowledge of our club to current trends in our sport & sports on a larger scale. We were presented with an impressive amount of data & drafts of what our final product would look like, from that we chose one & we haven't looked back. Our logo is seen locally, but also has been seen nationally & the exposure it has provided some return on this long term investment. There is no question that I would happily choose Redpoint Creative again for any of our needs.
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Jonathan Strome profile picture
Jonathan Strome
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I highly recommend Brian for your illustration needs! I have worked with him on several projects from brand creations to brand enhancements. His ability to communicate emotion and message through art is above anyone I have ever worked with.
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RedDeerMAG
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Our organization has been working with Redpoint Design for over a decade and we absolutely love working with Brian! He has helped us to navigate a new visual identity multiple times, streamlined the graphic design process for us, and is always up for new challenges. Brian is always great to work with, and is very personable and kind. We highly recommend Redpoint Design for all of your print and digital design needs, including illustrations.
Taco Monster, Red Deer Food Truck and Restaurant band design

Graphic design that shares your story with the world

For more than 25 years, I have been a leader in graphic design in Red Deer. I have used my creativity and expertise to craft beautiful print materials, logos, brand standards, trade show booths, web design, interpretive exhibits, and character illustrations. There’s not much that can intimidate me in the print and design world.

Whether it’s meeting deadlines, being responsive, or just making clients smile—I’ve got you covered. Plus, many of our clients have been with Redpoint for over two decades, so you know you can count on me for the long haul, whether you are a mediator in Calgary or a mountain tour guide in Nordegg.

Brand design built on your story
& 25+ years experience

Brand design is more than just designing a logo. It’s about understanding your audience and using intuition and experience to create a powerful brand that sticks. Creating a strong brand presence requires consistency and attention to detail. I create long-lasting logo design packages, supported by efficient brand standards, design assets like stationery, and ensure that all of your branding stays consistent across all platforms.

Working with well-designed brand standard benefit any business. Simplifying life for employees by standardizing tasks with brand standards help ensure that the voice and style of your brand remain consistent across all marketing activities. I bring over 25 years of experience helping businesses develop their brands and make sure their customers see their passion—and buy their products.

Brian Drawing
Graphic Designer, Brian Olstad, Looking deftly to the horizon for inspiration

“I am inspired by the hard work and dedication of my clients, and I strive to make all of my design help them build their businesses. This is why I’m passionate about serving my clients – because when they succeed, I succeed too.”

Let’s get started!

We’d love to talk with you about your company and where you want to take it. 

Every brand has a story

Here are some favourites.

The Designer’s Notebook

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In the weird world of graphic and web design, finding a design service provider that ticks all the boxes can often feel like navigating a complex maze. Clients in bigger cities Calgary and Edmonton find themselves grappling with a lot of challenges – from...

Some Questions I knew You’d Ask:

What design services does Redpoint provide?

Brand systems including logos, brand standards, stationery, print, and signage, along with custom illustration and ongoing support for Red Deer and Central Alberta businesses, such as print restocks and design updates.

How do I start a design project?

Start by booking a consultation. Choose a time through our Calendly link and we’ll discuss your project and needs.

Can you create custom illustrations or interpretive designs?

Yes! Redpoint has been around since 2005 (career starting in 1998) and has worked on notable projects like the City of Red Deer brand, the 2019 Canadian Winter Games mascot illustration, and Waskasoo Parks signage, as well as many small business brands.

How long does a typical design project take?

Brand projects take 6–8 weeks. Small design jobs can be quick—print projects usually 1–2 weeks. Illustrations for committee-driven projects can take 8–12 weeks.

Does Redpoint provide support after design work is delivered?

Yes. We handle print restocks, update brochures and other collateral, and support ongoing stationery and design updates.

How much does design cost in Red Deer?

  • Branding (logo + mini brand guide + business card): ~$3,000
  • Brochures and print: hourly or project-based, usually hundreds to a few thousand dollars
  • Illustrations: small characters $500–1,000; mascots $4,000+ depending on scope
  • Interpretive signage: custom pricing based on project complexity
  • We also sell wholesale printing and can deliver to your door