Girth Hitch Guiding

Overview

Girth Hitch Guiding, an ACMG-certified climbing guide, needed a website that could compete in a crowded outdoor tourism market. Their goal was simple: attract more clients and make booking easy—while reflecting the adventure and professionalism of their brand.

Challenges

• Outdated website with poor search rankings
• Booking process that was confusing for guests
• Highly competitive online tourism market.

Our Approach

We started from scratch:

1. WordPress Build: A fully custom site designed for usability and conversion.
2. Content Revamp & SEO: Rewriting copy, optimizing for search intent, and creating a long-term SEO strategy.
3. Booking Optimization: Streamlined the booking process to ensure guests can easily reserve trips online.
4. Performance & Core Web Vitals: Optimized the site to score 95+ on launch, ensuring fast load times and smooth user experience.
5. Visual Assets: Leveraged Girth Hitch’s strong branding and professional photography to give the site an adventurous, premium feel.

Results & Next Steps

 Our work brought Girth Hitch Guiding from mid-tier page 2–3 rankings to page one, including #1 positions on key terms, while massively increasing website traffic, reputation, and bookings. The site now positions them to continue growing as a top choice for guided climbing in Nordegg and Clearwater County.