Calgary Brand & Logo Design

Get a brand
that’s cohesive & sticks.

Most people think brands start with a logo — but they start with a foundation. I design brand systems that are clear and cohesive from the start. You get a stronger presence and a brand built to hold together everywhere.

A few brands I’ve helped refine & design:

Brian Drawing

A brand is more than a logo

Most businesses in Calgary don’t have a branding problem — they have a consistency problem.

I design brand systems that hold everything together.

  • Brand positioning & messaging clarity
  • Logo design & sub-brand architecture
  • Visual identity systems
  • Brand guideline documents
  • Rollout support across platforms
  • Supporting assets for activation (print, digital, environmental)

Built for clarity, not complexity

I build brand systems that connect directly to how your business operates:

  • sales conversations
  • websites
  • customer touchpoints
  • marketing materials

The goal is simple: your business should look cohesive and tell the same story everywhere it appears.

Taco Monster Logo Guide

I have a clear process from idea to identity

Talking through a brand process

Identify

We start with a conversation to understand your business, your goals, and where things aren’t working.

Clarifying the message

Clarify

We map out your website structure, content flow, and priorities—so everything has a purpose.

Designing the system

Systemize

I design and build your site in WordPress, focusing on clarity, usability, and performance.

fitting the puzzle pieces together

Activate

Once live, I can help you maintain, improve, and grow your site over time.

Brian Olstad

“Most clients stop at a logo. A brand system approach builds structure around a logo — so the identity doesn’t fragment as you use it.”

Brian Olstad, CGD

Visual Designer based in Red Deer, AB

(certified Graphic Designer) CGD Certified

Brand Design Spotlight

Taco Monster

Taco Monster is a Central Alberta food truck and restaurant brand built around a character-led identity system featuring “Chomp,” the brand mascot, spokesperson, and visual voice.

Problem

The brand needed more than a static logo. It lacked a flexible identity system that could support marketing, social content, and fast-moving promotions in a competitive food market.

My Solution

I designed “Chomp” as a scalable brand character that functions as logo, mascot, and communication tool. I built a flexible illustration system with multiple poses and expressions, allowing the brand to expand into a full visual universe across menus, signage, and digital content.

Result

Taco Monster became a highly recognizable, personality-driven brand with a strong and adaptable visual system that continues to support engagement, storytelling, and ongoing content creation.

Every brand has a story

Here are some favourites.

Built for Calgary businesses

From contractors and service companies to creative studios and organizations, Calgary businesses rely on branding that works in the real world — not just in presentations.

Your brand should hold up whether it’s on:

  • a truck
  • a website
  • a proposal
  • or a billboard

Some Questions I knew You’d Ask:

What is brand design?

Brand design is the process of creating a visual and strategic system that defines how your business looks and communicates.

Do I need a brand or just a logo?

A logo is one piece. A brand system ensures everything else matches and communicates consistently.

How long does branding take?

Most brand design projects take 6 -8 weeks depending on depth and scope.

Do you work with Calgary businesses?

Yes — I work with businesses across Calgary, Red Deer, and Central Alberta.

Do you work with Calgary businesses?

Yes — I work with businesses across Calgary, Red Deer, and Central Alberta.

Ready to build a clearer brand?

If your business is growing but your branding feels inconsistent, I can fix that.