What began as brand coaching turned into an ongoing design and web partnership.
After our initial strategy sessions, Fresh Start invested in a new logo identity developed in Calgary. (It’s a sharp mark — credit where it’s due.) Our role was to retrofit their existing WordPress website and align it with the new brand while preserving the strong SEO foundation already in place.
Retrofitting can be more complex than a fresh build — but in this case, it was the right call. We carefully restructured content, refreshed the visual direction, and rewrote key sections of the site, including the new tagline:
“Your fresh start starts today.”
Since then, we’ve supported Fresh Start across nearly every touchpoint:
- Website design & development
- Copywriting
- Graphic design
- Print & stationery
- Trade show materials
- Social media assets
- technical support
What started as a project became a long-term relationship built on trust, responsiveness, and consistent support.
Details
Client: Fresh Start Mediation
Industry: Human Sercives (B2C)
Service Area: Calgary, Alberta HQ, Canada wide
