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Heartland Industries Inc. Identity

Heartland Industries Inc. Identity
Heartland Industries in the major player in boom trucks serving the oilfield pump jack market in Central Alberta and beyond. We created a new identity that reflected a hint of the 30+ year history of this family business,

Heartland is a third generation family business and one really great thing about working in graphic design is simply meeting people who have been a part of businesses for a long time. Heartland is one of those opportunities.

Project Details

Client: Heartland Industries Inc.
Service Area: Western Canada

Tags

Brand Identity Logo Stationery
Heartland Industries Inc. Identity
Heartland Industries Inc. Identity
Heartland Industries Inc. Identity
Heartland Industries Inc. Identity
Heartland Industries Inc. Identity

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I am a graphic designer and I am really good at fe I am a graphic designer and I am really good at feeling the pulse of businesses. People ask me what do you do? Well, I do a lot. I love illustration and identity work. But I do websites, interpretive signage and a bit of photography. 
I want to serve clients for the long haul so I can use my skills visualizing their brands for a long time.
Had the pleasure of creating the Dome Wizard brand Had the pleasure of creating the Dome Wizard brand and character package for my friends at @dotworkzsystems last summer. Really exciting to work with an innovative company making innovative products. The Dome Wizard is an integrated system to clean elevated surfaces such as cameras and screens. And, it won the Security Today 2020 new product of the year! Super fun to bring their story to life and play a small part in their success.
Anyone who knows me, knows I can get excited about Anyone who knows me, knows I can get excited about the details. In a pre-production meeting today, Heather said this to me. I don't think a truer statement was ever said about me, or my work! 
You bet I get excited about details, and I get even more excited about people who appreciate that about me. In this case, we were talking about design & web hosting, but I am equally excitable about bringing new corporate identities to life, or even corporate character design.
I've designed a lot of things, and usually what I I've designed a lot of things, and usually what I do best is hear the heart and soul of what my clients do. Then I make rad creative to share their story.
I'm notorious for saying "I don't really do that" when asked for something like build a complex bit of animation.  What I am amazing at, in this example, is seeing characteristics an animation should have - seeing the character before it's ever been seen.  I am super useful to animators. 
From now on, we should all talk about what we can do, not what we can't. Bring what we have to the table and find clients and customers that fit. I love working with people who just need that little bump to bring their story into focus and can get going. I love designing things that have purpose and bring messages to life. I don't care if that's print, web or identity. It's really about the story for me. 
So … what's your story? 
@olestaats climbing The Search, 5.10b at the Back of the Lake, Lake Louise in 2020 📸 @brianolstad
#brand #climbing #climbingphotography #design #storybrand
Legit preview evening @tacomonsterrd and @craftbee Legit preview evening @tacomonsterrd and @craftbeercommonwealth really honoured to get a preview and samples!! Got some rad new merch too! Opens tomorrow!!!!
Did this sweet little mini brand for a homecare pr Did this sweet little mini brand for a homecare product refill start-up in Whistler, BC. Subtle symbolism and clean lines. Love this type of work. 
What's your crazy start-up idea for COVID times? 
#identity #logo
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Redpoint Creative is located in Red Deer, Alberta and offers illustration, mascot design, interpretive design and graphic/website design to all of Alberta.

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