Custom WordPress website design

Websites
that deliver.

Most business owners know they need a better website. Few know where to start. Start here.

Brian Olstad

I’ll listen first, & turn your goals into a website that works for your audience, your business & you.

“Most websites don’t fail on tech. They fail because nobody decided what the tech was supposed to do.”

Brian Olstad, CDP

Visual Designer

Certified design professional designation logo from descan.ca
  • Wordpress logo
  • Elegant Themes
  • Secure SSL Encryption
  • Google Core Web Vitals
  • Design Professionals of Canada
  • WP Rocket
Wendy Verwey profile picture
Wendy Verwey
4 weeks ago
We hired Redpoint Creative to build a new brand and website and Brian made the whole process easy. He's genuinely skilled at the technical side, but what stood out was how collaborative and patient he was as we worked through content and revisions. Clear communication, quick turnaround, and a real willingness to get the details right. I wouldn't hesitate to recommend Brian to anyone who wants a website that actually reflects their organization. Five stars.
Mike Wiseman profile picture
Mike Wiseman
4 weeks ago
Brian at Redpoint has been fantastic to work with, both with my real estate business and with a non profit local bike club in Red Deer. He is efficient, his work is always in line with my needs, and his value and pricing is great. Highly recommend to anyone in need of design work!
Edie Heavin profile picture
Edie Heavin
1 month ago
Working with Brian was honestly one of the easiest and most enjoyable parts of taking on a big website project for our club. I was working with him as a volunteer, and from the beginning, he made me feel like our project mattered. He was incredibly responsive, met deadlines, and was always willing to jump on a call, answer a question, or talk through an idea. What really stood out to me was that he didn’t just take what we asked for and build it — he listened, understood what we were trying to achieve, and often came back with ideas that made the end result even better. Brian also took the time to understand our sport and our athletes. That really shows in the finished website. It has the energy and personality of freestyle skiing and actually feels like our club, rather than a generic sports website. It looks great, is easy for our families to navigate, and having our registration process work so seamlessly within the site has been a huge benefit. As a volunteer, I especially appreciated that Brian never made me feel like our small, local sports club was less important than a larger commercial client. He gave us his time, attention and expertise and genuinely cared about getting it right. I’m really proud of what we created together and would happily recommend Brian to any club, team or organization looking for someone who will listen, understand their vision, and make it better.
Reece Robinson profile picture
Reece Robinson
1 month ago
100% Recommend Redpoint creative for all your website creation and designing needs and more! As someone who doesn't know the first thing about website design, Brian was great at working with me on creating a website that fit perfect for the company. He was very informative and gave great suggestions every step of the way making sure it was a product I liked and most importantly, could perform the way I needed it to. Thanks to Brian at Redpoint Creative for doing a great job!
Jessica Holmes profile picture
Jessica Holmes
8 months ago
I would give Redpoint Creative 10 stars if I could. Brian met our very dynamic and complex build needs head on and absolutely knocked it out of the park. We talked frequenlty during the process and every time I was left feeling like I was heard, reassured that he understood what I was looking for and also that he knew what parts he could use his own creative license to create without adding more to my plate. Brian is EXCEPTIONAL at what he does and I recommend him every chance I get!
Aaron Sheppard profile picture
Aaron Sheppard
3 years ago
Cannot recommend Redpoint enough! Brian has been a visionary creative juggernaut for years within Central Alberta. He has helped our company (Career Assistance Network) on multiple projects and supported countless partners we have referred. His vision is unmatched, and his creativity and ability to view projects from his clients' perspectives are uncanny. It's never been easier to picture a project, engage with a designer, and produce quality work than working with Redpoint. He has worked on major projects (Canadian Winter Games, City of Red Deer Campaigns) and is still able to support all kinds of clients, regardless of size and scope. If you have a project and want the best creative mind in the area, do it yourself a favour and call Redpoint.
Nicki Julien profile picture
Nicki Julien
3 years ago
Pursuit Physio has benefited from Redpoint Creative services for over 15years. Brian always pays close attention to detail and answers all of our questions/requests in a timely and efficient manner. We are so glad to use a high quality locally owned and operated company for our business needs.
RedDeerMAG profile picture
RedDeerMAG
4 years ago
Our organization has been working with Redpoint Design for over a decade and we absolutely love working with Brian! He has helped us to navigate a new visual identity multiple times, streamlined the graphic design process for us, and is always up for new challenges. Brian is always great to work with, and is very personable and kind. We highly recommend Redpoint Design for all of your print and digital design needs, including illustrations.
Darcy Notland profile picture
Darcy Notland
4 years ago
Our business has utilized Redpoint Creatives services and the experience was nothing short of awesome! Brian is a pro and we really enjoyed working with him. He's super talented and a small business owner himself so it was easy for him to bring that perspective to our project. Our BRAND and website is a result of his skill at work! We think it's pretty good. Without question, would (and have) recommended his services to those who have asked us who we worked with. You will not be disappointed! Keep up the great work Redpoint Creative!!
Brian Olstad, Red Deer Based web developer, writing some web code

A website built on a clear message

I’ll work out what your business actually needs to say, how your customers think, and what they need to see before they’ll act. Then I design and build around that.

Simple structure. Clear content. Thoughtful design.

Built in WordPress, tuned for speed and search, and made so you can manage it yourself afterward without calling me every time a phone number changes.

Websites are long-term tools

A good site takes work to build and ongoing effort to stay effective. Content changes, search changes, businesses grow. The goal isn’t to launch a website — it’s to build something that’s still useful in year five.

Support is available ongoing or whenever you need it: maintenance and updates, SEO, content and copy, design changes, hosting. No pressure and no retainer you can’t get out of.

Writing with ChatGPT and drinking a coffee

A simple, clear process

Listening to client goals and needs

Listen

We start with a conversation about your business, your goals, and where the current site isn’t working.

Clarifying website goals and messaging

Clarify

We map the structure, the content and the priorities, so every page has a reason to exist.

Creating website layout and visuals

Design

I design and build in WordPress, focused on clarity, usability and performance.

Website launch and ongoing support

Deliver

It goes live, and I’m still here to maintain, improve and grow it.

Website Spotlight

Girth Hitch Guiding is an ACMG-certified climbing guide in Nordegg, running professional backcountry trips.

The problem.

Their old site wasn’t converting and wasn’t ranking — stuck on pages two and three in a competitive market, with a booking process that confused people before they got to the end of it.

What I did.

Built a custom WordPress site, rewrote content and SEO, streamlined the booking flow, and got Core Web Vitals above 95. Their own branding and photography did a lot of the heavy lifting.

The result.

Page one, including #1 on key terms — more traffic, more bookings, and a website that finally works like a sales tool instead of a brochure.

Every brand has a website

Here are some favourites.

Who I work with

I work with businesses across Central Alberta and beyond—especially those who need clarity in how they communicate online.

That often includes:

  • Small to mid-sized businesses that need a clear, professional website
  • Trades and service companies looking for practical, easy-to-manage sites
  • Tourism and outdoor brands that need strong visuals and simple messaging
  • Municipal and community organizations that need structure and usability
  • Energy and industrial companies with complex services to communicate

I also work regularly with clients in Calgary and Edmonton.

Some Questions I knew You’d Ask:

What kind of websites do you build?

Small business sites, content-driven service and blog sites, and small to mid-size e-commerce. Almost everything is WordPress, because it gives you flexibility and long-term control of your own site.

Can you add e-commerce or booking?

Yes. WooCommerce for e-commerce, and I integrate booking systems as needed. I’ve also worked with Square and Shopify where they were the better fit.

How long does a website take?

 Most projects run 4–12 weeks depending on scope. The biggest variable is content — when the writing and photos are ready, things move quickly.

What does a website cost?

Most of my website projects land between $4,000 and $15,000. Where yours sits depends on how many pages you need, whether you’re taking bookings or payments through the site, and whether the brand already exists. Larger or more complex builds go higher. After a quick call you’ll have a clear range.

What happens after launch?

Support is tailored to what you need — annual checkups, quarterly updates, ongoing help, or content and data updates. Hosting too, if you want it in one place.

How do I start?

Book a consultation. Pick a time on my calendar and we’ll take it from there.

Let’s get started!

If you’re thinking about a new website—or wondering what’s not working with your current one—let’s talk.