Graphic design &
Illustration in Red Deer

More than decoration,
 it’s communication

I turn ideas into graphics, and visuals that
clearly express what you do and why it matters.

I’ve spent decades seeing what works & avoiding wasted effort. That experience guides my design—from brochures & publications, to signage & illustration—so your audience clearly understands your story.

Taco Monster, Red Deer Food Truck and Restaurant band design

Graphic design that shares your story with the world

For more than 25 years, I have been a leader in graphic design in Red Deer. I have used my creativity and expertise to craft beautiful print materials, logos, brand standards, trade show booths, web design, interpretive exhibits, and character illustrations. There’s not much that can intimidate me in the print and design world.

Whether it’s meeting deadlines, being responsive, or just making clients smile—I’ve got you covered. Plus, many of our clients have been with Redpoint for over two decades, so you know you can count on me for the long haul, whether you are a mediator in Calgary or a mountain tour guide in Nordegg.

Brand design built on your story
& 25+ years experience

Brand design is more than just designing a logo. It’s about understanding your audience and using intuition and experience to create a powerful brand that sticks. Creating a strong brand presence requires consistency and attention to detail. I create long-lasting logo design packages, supported by efficient brand standards, design assets like stationery, and ensure that all of your branding stays consistent across all platforms.

Working with well-designed brand standard benefit any business. Simplifying life for employees by standardizing tasks with brand standards help ensure that the voice and style of your brand remain consistent across all marketing activities. I bring over 25 years of experience helping businesses develop their brands and make sure their customers see their passion—and buy their products.

Brian Drawing
Graphic Designer, Brian Olstad, Looking deftly to the horizon for inspiration

“I am inspired by the hard work and dedication of my clients, and I strive to make all of my design help them build their businesses. This is why I’m passionate about serving my clients – because when they succeed, I succeed too.”

Let’s get started!

We’d love to talk with you about your company and where you want to take it. 

Every brand has a story

Here are some favourites.

The Designer’s Notebook

Graphic Design Articles

How ChatGPT Has Changed My Business

How ChatGPT Has Changed My Business

Discover how ChatGPT reshaped my design business—boosting output, improving SEO, and streamlining workflows, all while keeping a human touch.

Adobe Removed Pantone: What To Do

Adobe Removed Pantone: What To Do

Adobe removed Pantone due to licensing. Designers need Pantone to work. Here are some tips and learnings to help you work better.

Why Some Calgary Businesses Hire Outside the City

Why Some Calgary Businesses Hire Outside the City

In the weird world of graphic and web design, finding a design service provider that ticks all the boxes can often feel like navigating a complex maze. Clients in bigger cities Calgary and Edmonton find themselves grappling with a lot of challenges – from...

Some Questions I knew You’d Ask:

What design services does Redpoint provide?

Brand systems including logos, brand standards, stationery, print, and signage, along with custom illustration and ongoing support for Red Deer and Central Alberta businesses, such as print restocks and design updates.

How do I start a design project?

Start by booking a consultation. Choose a time through our Calendly link and we’ll discuss your project and needs.

Can you create custom illustrations or interpretive designs?

Yes! Redpoint has been around since 2005 (career starting in 1998) and has worked on notable projects like the City of Red Deer brand, the 2019 Canadian Winter Games mascot illustration, and Waskasoo Parks signage, as well as many small business brands.

How long does a typical design project take?

Brand projects take 6–8 weeks. Small design jobs can be quick—print projects usually 1–2 weeks. Illustrations for committee-driven projects can take 8–12 weeks.

Does Redpoint provide support after design work is delivered?

Yes. We handle print restocks, update brochures and other collateral, and support ongoing stationery and design updates.

How much does design cost in Red Deer?

  • Branding (logo + mini brand guide + business card): ~$3,000
  • Brochures and print: hourly or project-based, usually hundreds to a few thousand dollars
  • Illustrations: small characters $500–1,000; mascots $4,000+ depending on scope
  • Interpretive signage: custom pricing based on project complexity
  • We also sell wholesale printing and can deliver to your door