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Outreach Centre

Outreach Centre Logo

We’ve helped out the Outreach Centre for many years now and seen a lot of growth and change. In that regard, it was great to be able to walk through a visual rebrand. 

In human services, it’s difficult to represent everyone and everything an agency does; it’s like representing infinity. The brand anchors on the tagline ”Hope for all.” The visuals are quite simply a bird’s eye view of the people, flowing, pulsing in and out, colours sizes and shapes, everyone. 

This brand exploded to life. In design, we often get hung up on application, technology, outcome – but in rare moments you see fireworks. This brand was one of them. I am so grateful to play a small part in the Centre’s history. 

The Outreach Centre’s website can be found here

Details

Client: The Outreach Centre 
Industry: Human Services/Non-profit
Service Area: Central Alberta

Tags

Brand Identity Interactive Logo Stationery Website
Outreach Centre Mobile Website
Outreach Centre Website
Outreach Centre Stationery
Outreach Centre Brand Book
Outreach Centre
Outreach Centre Business Cards
Outreach Centre Logo

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I’m driven by passions 🔥🔥- the outdoors, a I’m driven by passions 🔥🔥- the outdoors, adventure, storytelling & creatively solving problems. I love working with people who are the same - people driven by their idea, excelling at their craft & excited to share it.
#brand #brandstory #design #mantra #passion #grottocanyon 
📸 @higheraltitudes07
People often want to see my workspace. It’s not People often want to see my workspace. It’s not the prettiest place these days, but I’ve got a lot to share. Like the hand blown glass globe I’ve had for a looooong time. I often stare into it for inspiration. Or hold down paper. One of those.
I am a graphic designer and I am really good at fe I am a graphic designer and I am really good at feeling the pulse of businesses. People ask me what do you do? Well, I do a lot. I love illustration and identity work. But I do websites, interpretive signage and a bit of photography. 
I want to serve clients for the long haul so I can use my skills visualizing their brands for a long time.
Had the pleasure of creating the Dome Wizard brand Had the pleasure of creating the Dome Wizard brand and character package for my friends at @dotworkzsystems last summer. Really exciting to work with an innovative company making innovative products. The Dome Wizard is an integrated system to clean elevated surfaces such as cameras and screens. And, it won the Security Today 2020 new product of the year! Super fun to bring their story to life and play a small part in their success.
Anyone who knows me, knows I can get excited about Anyone who knows me, knows I can get excited about the details. In a pre-production meeting today, Heather said this to me. I don't think a truer statement was ever said about me, or my work! 
You bet I get excited about details, and I get even more excited about people who appreciate that about me. In this case, we were talking about design & web hosting, but I am equally excitable about bringing new corporate identities to life, or even corporate character design.
I've designed a lot of things, and usually what I I've designed a lot of things, and usually what I do best is hear the heart and soul of what my clients do. Then I make rad creative to share their story.
I'm notorious for saying "I don't really do that" when asked for something like build a complex bit of animation.  What I am amazing at, in this example, is seeing characteristics an animation should have - seeing the character before it's ever been seen.  I am super useful to animators. 
From now on, we should all talk about what we can do, not what we can't. Bring what we have to the table and find clients and customers that fit. I love working with people who just need that little bump to bring their story into focus and can get going. I love designing things that have purpose and bring messages to life. I don't care if that's print, web or identity. It's really about the story for me. 
So … what's your story? 
@olestaats climbing The Search, 5.10b at the Back of the Lake, Lake Louise in 2020 📸 @brianolstad
#brand #climbing #climbingphotography #design #storybrand
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Redpoint Creative is located in Red Deer, Alberta and offers illustration, mascot design, interpretive design and graphic/website design to all of Alberta.

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