The logo is both fireworks, and a tree. Fireworks symbolize the festivities surrounding the NOW, the present, and the people who get to celebrate it. The tree harkens back to our river valley as one uniting symbol that ties a diverse group together. Through these symbols, we are able to celebrate the diversity of today and the roots that keep us together.
We designed a myriad of pieces for the centennial – banners, print, web graphics. It really was a two year project for Redpoint.
Client: Red Deer Historical Society
Service Area: Red Deer