McLevin Industries Identity

McLevin Industries (formerly McLevin’s Welding) is one of Red Deer’s oldest family-owned businesses. As the next generation prepared to take over, we were asked to revitalize the corporate identity. We created a strong new logo which represents a stylized ‘M’, bars of steel, and is based on an ancient alchemy symbol for strength.

Next, were were asked to create striking new business cards to carry the new signature. The result is a classic looking card with the spark to attract a second look: alternating round corners, blind embossing and a sivler metallic ink on the backside.

We also created a stunning tradshow display for McLevin Industries, a 9 foot pop-up with a full set of branded graphic panels that matches the established look of their new brand.