The Designer’s Notebook

Subliminal Influences



Some look at designers as being psychologists… able to weave a complex web of messages to promote a behavior in viewers. Sure there’s a bit of that, but I’d like to believe that communicating well will get the point across well enough without being tricky. So if designers out there have the ability to influence the subconscious, what about the designers? Is the designer brain impervious to influence? Are they operating at a higher level than mere mortals? Or are they influenced by the very messages they create?

  • Find out by watching this  video.

Let’s get started!

We’d love to talk with you about your company and where you want to take it.