Passion. Committeeman. Perseverance. Ingenuity. Creativity. Tenacity. Desire.
Words taken from the halftime speech in a Walt Disney come-from-behind football movie? Maybe. Words taken from any one of our clients referring to any portion of their daily routines? Likely.
It’s become apparent to us here lately at just how hard you have to work to get anywhere with marketing and communications. Looking at many of the projects we worked on the last quarter, it’s clear you have to “want it”. Content needs to be written, budgets approved, bosses satisfied and of course, deadlines met. Our clients certainly deserve a hats off for making it happen. Without them, we’d be nothing. Consider that most of our clients aren’t full time design patrons, they already have at least 42 million other tasks more pressing than dealing with the new content manager, or distribution of 10,000 new brochures. But they do it. Amazing.
I’ve always compared logos to wine: you need good planning, resources, and patience to let it lay down and age a bit to let the flavours emerge.
I’ve always compared logos to wine: you need good planning, resources, and patience to let it lay down and age a bit to let the flavours emerge.
From the creative perspective, there is another 42 million ways to scrimp through a project. It’s also become clear that the creative phase of a design project is also one that requires some inner fire on the part of the designer. Creative vision is not easy to come by, nor is the experience needed to pull said vision off. The tenacity and passion required to really solve a design problem is amazing also. I’ve always compared logos to wine: you need good planning, resources, and patience to let it lay down and age a bit to let the flavours emerge.
I think you could compare anything in marketing to wine: brands, websites, campaigns… even a newspaper ad (done well). The projects we’ve done here are Redpoint that are the most rewarding are usually the ones that come after the sweat, adversity, late nights and ever terrifying blank sheet of paper have all played a role. Well, that and the larger, more skilled football bullies (who’s arrogance eventually leads to them losing the championship) and the impassioned coach who doesn’t let his team quit. The results of our commitment are truly rewarding. Football and wine – who knew?