The Designer’s Notebook

Hard Work > Greatness

steve Jobs
I have to admit… I obsess about greatness. Not my own greatness mind you, I understand enough about life and myself to not worry about that. Other people’s greatness. What makes someone in any category great? Why is one ordinary person better than another? I suppose the answer is simple. Say it with me: Hard Work. I read plenty of advice to try harder, train longer, believe more and one of my favourites, just keep raising the bar, never being satisfied. It’s pretty clear what we are doing when we aren’t doing what we do is the most important. {say that 5 times fast}.

But I’ve been around this biz since 1998.

Greatness. Say the word, let it roll of your tongue. It’s smooth roll is like the gold of a championship trophy.

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