Well, here we are starting off 2012. Hopefully with a bang. I’ve read a few reviews of 2011, and it was a good year for a lot of businesses. But what is coming up now? What about us mere mortals in central Alberta?
2012 will clearly be the year of the mobile device, that much is clear. From apps, to having a mobile version of your website – the amount of internet bandwidth now being served to mobile devices is growing (I’ve seen it might be 7% in the US). More than that though, social media is the soup de jour, the buzziest buzzword we’ve had in a long time, and everyone wants to know how to, what to and when to.
It’s pretty amazing. We’ve had a tremendous run of creative marketing pieces this past 6 months. Redpointers have created some stuff that is pretty darn impressive. We’ve written copy, printed brochures, made maps, murals, and continue to crank out websites. The problem is, most of it hasn’t been published, released or otherwise produced. It’s been a good year (or longer) since we updated our portfolio. What gives? Well, remember that story of the mechanics car? Yeah, a designers website is kinda the same.
But what are we to do? We’re really proud of the work, and think we’ve really achieved some effective outcomes. We really believe the clients get to launch their products, and we should refrain from jumping the gun. So to whet the appetites of those who check our website daily for updates (we know you are out there, Googlebot!) Here is a short list of highlights to preempt the invariable January portfolio update.