The Age of Stencils, Paint and Dirty Fingers

The design industry has come a long way in 20 years. Heck, it’s come a long way in 10 years. On holidays this summer I noticed something while whiling away the miles on the Trans Canada. We seem to think only computers can render type these days – its a rare thing to write a letter, particularly in business, and the world ceases to exist when an email server goes down. The only thing average people actually write anymore is a grocery list. But there was an age where sign painters created an awful lot of marketing by hand and brush. I’m a little young to really have lived in this era – when a skilled calligrapher could hand letter in various fonts and sized with accuracy – but somedays I’m jealous of their craft. The last remaining thread of this line of craftspeople is perhaps the window painters that appear around Red Deer on Westerner Days and Christmas.

So we thought about this at the studio, and Kayla and I went out and photographed some samples of hand painted signs in August. Read the full story to see some samples of the original graphic design: hand created signs.

That Shiny Digicam

I’ve been talking a lot about content lately and thought to myself this weekend: “I’ve got another good point… Photography!”

I wrote last year about photographic creativity, so this is not so much about that. This is more about how to manage the photographic process as it relates to marketing. Most marketers have two avenues for acquiring photography assets: professional and in-house. Professional photography always gets better results. In house photography is always cheaper and results are questionable, and this age of large mega-pixel digicams proves bigger isn’t better.

Now, I’m not trying to say I’m a good photographer with these tips, but I am a pretty good art-director (and modest, too), and I’ve seen a lot of interactions with clients and ‘photogs’. For a photographer’s thoughts, read this comment to one of my previous posts. What I really want readers to get here, is that the process takes time and money, but it means the difference between a mediocre piece of communication vs. something that truly moves people and will illicit a reaction.

Let’s break it down.

The Difference Creativity Makes

The Difference Creativity Makes

Today was a really good case study in the difference a little creativity makes in the general outcome of a design project. I’ve been going on about passion for design a lot lately and there is good reason for it. Passion for design or moreover, passion for creativity...

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