The Next Big Thing

The Next Big Thing

Once in a while you see something that shakes things to their foundations. Something disruptive–like the birth of social media, or micro-stock. I really want to discover something like that. This is not that. This is just something cool. Right now, there are lots of...
Lorum Ipsum

Lorum Ipsum

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We’re Really Excited.

We’re Really Excited.

It’s pretty amazing. We’ve had a tremendous run of creative marketing pieces this past 6 months. Redpointers have created some stuff that is pretty darn impressive. We’ve written copy, printed brochures, made maps, murals, and continue to crank out websites. The problem is, most of it hasn’t been published, released or otherwise produced. It’s been a good year (or longer) since we updated our portfolio. What gives? Well, remember that story of the mechanics car? Yeah, a designers website is kinda the same.

But what are we to do? We’re really proud of the work, and think we’ve really achieved some effective outcomes. We really believe the clients get to launch their products, and we should refrain from jumping the gun. So to whet the appetites of those who check our website daily for updates (we know you are out there, Googlebot!) Here is a short list of highlights to preempt the invariable January portfolio update.

reTHINKING the Car Commercial

OK, so let’s be honest here. Advertising, marketing and design are crafts that constantly drive towards the next “innovation” or the next “big idea”. Market segments are competitive within themselves to attract customers, and these days the holy grail of advertising is a spot going viral. I personally think this is good and bad at the same time – good because you can reach a market far bigger than you can with standard media, bad because the game is that much harder, and innovation is that much harder to come by. Well, maybe not bad – maybe we should just call it harder. But the game remains the same.

Well here is an example of something really innovative. And I find the best ads always seem so logical and natural and your first thought may be “How was that never done before?”

An ad for the Nissan Sentra does all this an maybe more. A car commercial showing how fun a car can be with no car. So logical, you’d think it would have been done before. Have a look here:

Building Community – Olympic Style

Building Community – Olympic Style

The recent Vancouver 2010 Olympics was quite a ride for just about anyone Canadian. We’ve seen an Olympic result that is record setting and hard not to be proud of. We indeed owned the podium. Canadians banded together in a way I’ve seldom experienced...

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