Dog + Cat Hospital

Dog + Cat Hospital

A few years ago… two and a half, to be exact, we designed a logo for our friends over at the Dog and Cat Hospital. Dr. Volk had been our vet for years, so it was natural. You may have seen the neon shining in the Clearview market. The logo is a cute little animal face...
The Elephant in the Room – Part 2

The Elephant in the Room – Part 2

I wrote recently about the conundrum of content. As a designer, you’re paid to create the visuals the content goes into. As a client you pay designers for communications solutions (design is one part of this). It’s neither cost-effective or efficient to...
The Elephant in the Room.

The Elephant in the Room.

I’ve been thinking a lot over the past couple of months about content. All sorts of content, from brochure text, trade show display lists, and website pages. The old adage goes “content is King”, but from the point of view of many projects, actual...

Juggling “Real” Work and Marketing

2009 has been a year of stops and starts, there is no doubt. One thing has really become clear, though. Managing any type of marketing requires a lot of effort. A lot of our clients are small central Alberta companies and associations who don’t have full time...

Creativity… Shaken or Stirred?

The concept of the creative process is a pretty cloudy one. Shops guard their “process” carefully, larger shops acting aloof and technical, and the smaller shops tend to try and look bouncy and approachable to counteract the larger shops. The client is...

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