Client Interaction Continuum

Client Interaction Continuum

While helping out at this past week’s Social Media Breakfast Red Deer (SMBRD) I was talking with a client and rambled out the “client interaction continuum”, with a laugh. I felt kind of smart, so I thought I’d pen out a quick illustration of what I...
Why Websites are Expensive

Why Websites are Expensive

I don’t build a lot of websites anymore – I’m pretty selective about what I take on – but I do 2-3 a year. Thinking back, it’s funny to reminisce about those long-lost conversations back in 2000 … “meh – you don’t really need a website”. Funny how things change.

Super Bowl Preview

2012 VW ad launching the new Beetle Super bowl 49 is upon us, and it’s time for creatives to start the annual analysis of this year’s crop of ads. That great bastion of advertising critique, the CBC, just posted an article with a welcome new trend. Less sex, more...
Social Media Mashup

Social Media Mashup

Well, here we are starting off 2012. Hopefully with a bang. I’ve read a few reviews of 2011, and it was a good year for a lot of businesses. But what is coming up now? What about us mere mortals in central Alberta?

2012 will clearly be the year of the mobile device, that much is clear. From apps, to having a mobile version of your website – the amount of internet bandwidth now being served to mobile devices is growing (I’ve seen it might be 7% in the US). More than that though, social media is the soup de jour, the buzziest buzzword we’ve had in a long time, and everyone wants to know how to, what to and when to.

Are Business Cards Dead?

Are Business Cards Dead?

In this age of social media, interactive media, click ads and online networks, a once immovable bulwark of business is slowly dying. the business card. In the “olden days” the mighty rolodex would sit on the office manager or salesperson’s desk – the mighty gatekeeper to leads, key contacts and everything to keep the greasy wheels of a post war boom running (but they date back to the 17th century).

Now that we have online maps, business profiles and SEO aren’t business cards obsolete? Yes… sort of. Designers have a short time to re-define the business card to make them efficient and relevant to newer, younger industries defying convention.

Pin It on Pinterest