I want to leave social

I have to admit it. I want to leave social. I’ve wanted to leave since the Red Deer 2013 civic election. 2016 on social pretty well did me in. Thank you, I’ve had my serving of vitrol, peace out. That’s wrap. If you need me, I’ll be in the mountains teaching my kids …

Client Interaction Continuum

While helping out at this past week’s Social Media Breakfast Red Deer (SMBRD) I was talking with a client and rambled out the "client interaction continuum", with a laugh. I felt kind of smart, so I thought I'd pen out a quick illustration of what I was saying. A few...

Why Websites are Expensive

I don’t build a lot of websites anymore – I’m pretty selective about what I take on – but I do 2-3 a year. Thinking back, it’s funny to reminisce about those long-lost conversations back in 2000 … “meh – you don’t really need a website”. Funny how things change.

Super Bowl Preview

2012 VW ad launching the new Beetle Super bowl 49 is upon us, and it’s time for creatives to start the annual analysis of this year’s crop of ads. That great bastion of advertising critique, the CBC, just posted an article with a welcome new trend. Less sex, more...

Dog + Cat Hospital

A few years ago… two and a half, to be exact, we designed a logo for our friends over at the Dog and Cat Hospital. Dr. Volk had been our vet for years, so it was natural. You may have seen the neon shining in the Clearview market. The logo is a cute little animal face...

Thanksgiving

On this (extended) long weekend, my daughter exclaimed how she wished she could be a designer, although in context, she was expressing thankfulness that I am afforded the flexibility in my work to take an almost exorbitant amount of time off to spend with my kids. It...

The Next Big Thing

Once in a while you see something that shakes things to their foundations. Something disruptive–like the birth of social media, or micro-stock. I really want to discover something like that. This is not that. This is just something cool. Right now, there are lots of...

Meaningful Work

We all want to do something meaningful with our lives, and these days, we would prefer if our work brought that meaning to it. Whether it’s just being a part of something greater, philanthropic, or just “cool” - the feeling is the same. Work should matter. Really, I’m...

Chained to the Cloud

Everyone loves the cloud. We love the cloud. The cloud is that imaginary place where all our business problems disappear, our IT costs vapourize and everything and everyone the a rosy red glow of ecstasy on their faces. But have you ever actually thought about what the cloud is?

Lorum Ipsum

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Why?

This past weekend I heard about a book - Start with why by Simon Sinek. The summary of the book rocked my concept of business. Rocked. My concept. The book (which I have not read yet) assumes that we are in business not to make stuff (how & what) but for something...

Social Media Mashup

Well, here we are starting off 2012. Hopefully with a bang. I’ve read a few reviews of 2011, and it was a good year for a lot of businesses. But what is coming up now? What about us mere mortals in central Alberta?

2012 will clearly be the year of the mobile device, that much is clear. From apps, to having a mobile version of your website – the amount of internet bandwidth now being served to mobile devices is growing (I’ve seen it might be 7% in the US). More than that though, social media is the soup de jour, the buzziest buzzword we’ve had in a long time, and everyone wants to know how to, what to and when to.

We’re Really Excited.

It’s pretty amazing. We’ve had a tremendous run of creative marketing pieces this past 6 months. Redpointers have created some stuff that is pretty darn impressive. We’ve written copy, printed brochures, made maps, murals, and continue to crank out websites. The problem is, most of it hasn’t been published, released or otherwise produced. It’s been a good year (or longer) since we updated our portfolio. What gives? Well, remember that story of the mechanics car? Yeah, a designers website is kinda the same.

But what are we to do? We’re really proud of the work, and think we’ve really achieved some effective outcomes. We really believe the clients get to launch their products, and we should refrain from jumping the gun. So to whet the appetites of those who check our website daily for updates (we know you are out there, Googlebot!) Here is a short list of highlights to preempt the invariable January portfolio update.

Are Business Cards Dead?

In this age of social media, interactive media, click ads and online networks, a once immovable bulwark of business is slowly dying. the business card. In the “olden days” the mighty rolodex would sit on the office manager or salesperson’s desk – the mighty gatekeeper to leads, key contacts and everything to keep the greasy wheels of a post war boom running (but they date back to the 17th century).

Now that we have online maps, business profiles and SEO aren’t business cards obsolete? Yes… sort of. Designers have a short time to re-define the business card to make them efficient and relevant to newer, younger industries defying convention.

Red Deer’s Coolest Beans

Its not often a potential landmark business opens in any community. Red Deer has been graced with something very unique - our very own coffee bus - the Traptow's Cool Beans Bus, straight from the Oxford Circle in London! Kevin and Becky Traptow have gone to great...

Mistakes. They happen.

Yes. Mistakes happen. Yes. We make them. Mistakes teach designers what they’ve missed, and what they don’t know. Mistakes also give us the opportunity to show integrity, and to make things right. I think mistakes are the single greatest opportunity to show you care about clients. Will you abandon them or make it right? Will you take your lumps or be indignant? Heroes don’t often rise when nothing is wrong.

I think mistakes are the single greatest opportunity to show you care about clients. You rise and fall on your reaction to errors.

We had a stationery project go bad this month. It was a collection of small things that culminated in a botched print run.

Now, in this case it has turned into a lot of extra work for us. But how can you know if you’ve gotten it right?

The Bloc Wins!

Well, it’s election time again in Canada and Canadians are busy listening to the parties and their platforms. Now, it may be more efficient if the parties would wait a bit longer before calling an election, we seem to get elections more often than we get spring, but we all have to play the hand that’s dealt to us, and get out there and vote.

Now what’s really key in this election, in our view, is not platform, it’s not star candidates and its not scandals. It is clear, the major issue is… who has the best election website? So who should YOU vote for?

Don’t ask us. This post is not about policy. It’s a light hearted review of some nerd’s handwork. Read the platform pages on the above sites and make a decision, but most of all, vote. Otherwise we’ll end up like Venezuela. Seriously.

Paper + Ink + Weddings

Planning a wedding? There is so much to think about... colours, guests, venue, photography, attire, flowers, invitations and on and on. We took a little stress off a beautiful bride to be recently and coordinated her wedding print for her. Honestly, it was a privlege!...

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